PULSE

Human rights campaign for North Korea

PULSE is a non-profit organization with a mission to encourage young adults to become alert citizens who take a stand to tackle the current social injustices of the global society. This project is a North Korea human rights campaign, part of PULSE’s efforts to address human rights violations in NK. The collection includes posters, billboards, a video, and a starter’s kit, which includes a booklet and a T-shirt. A major goal of this campaign is to educate the viewers to look beyond what they see on the news (nuclear weapons, threats, tension with South Korea, etc.) and really see the people of North Korea and their struggles.

Recognition
Gold Award for Posters, 43rd Annual Creativity International Awards
Gold Award for Collateral Material, 43rd Annual Creativity International Awards
Excellence Award, 43rd Annual UCDA Design Competition

Everyone has the same smile pasted on their face --- it's the smile of their dear supreme leader, Kim Jong Un.

If your great grandfather was guilty of a crime against the government, you were most likely born and raised in prison.

Women are approached and lured by sex-slave traders who promise them escape from NK. Women are sold for as little as $200.

A bicycle is the only affordable choice of transportation for most North Koreans, yet riding a bike is a male-exclusive privilege.

Anyone who tries to watch South Korean TV, make international phone calls, or attempt crossborder escape are publicly executed in front of their family, friends, and neighbors, who are forced to witness their death.